Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.

Deciding between micro- and macro-influencers? Understand key differences and strategic insights to choose the right influencers that align with your brand's marketing campaign goals.

Explore how a multicultural marketing mindset and cultural intelligence drive business growth, helping brands connect ...

AI integration, small communities, authentic influencers, Sales-Marketing alignment, and first-party data—that are reshaping ...

Does traditional advertising still have a place in a digital advertising world driven by data and performance tracking? Each method has its advantages.

What must marketers do today so they and their companies perform better 10 years from now? Here are 5 ways to future-proof your company's marketing.