TikTok-viral body care line Tree Hut is gaining a sister brand. Naterra International Inc., which owns both Tree Hut and baby care brand Baby Magic, is launching Bdy, marking its next step into the ...

This story first appeared on Wednesday, October 2, 2024, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live-withouts. But ...