Google’s latest Search Off the Record podcast discussed whether ‘SEO is on a dying path’ because of AI Search. Their assessment sought to explain that SEO remains unchanged by the introduction of AI ...

No Chrome divestiture, no choice screen, but big changes for search defaults, index access, and AI competition are coming.

Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks ...

What Google really wants now If you thought Google Search’s 2024 coreupdates were a rollercoaster ride, welcome to 2025. You ...

For SEO, the challenge is clear: adapt to a fragmented, conversational, and multidimensional search ecosystem with AI, Google ...