A new generation of Apple silicon chips, known as the A19 and A19 Pro, enable greater processing power, the company said. The iPhone 17 series also increase the size of the display screen by narrowing the border on the perimeter of the smartphone. Each iPhone 17 model comes with 256 gigabytes of memory.

Apple unveiled its iPhone 17 lineup on Sept 9, featuring its thinnest smartphone ever, as the tech giant works to prove it can keep pace in the generative AI race.

This year’s iPhone 17 Pro Max introduces a 2-terabyte storage option, priced at US$1,999 (RM9,999 locally).