The radio ad scripts begins as follows: "How out-of-touch is Tim Walz with Minnesota families? So out-of-touch that he voted to shut down the government in order to protect Congress' taxpayer ...

ALEXANDRIA, Va. — The National Association of Chain Drug Stores has launched a new drive-time radio advertisement in the Washington, D.C., market to warn of the potential consequences of the ...

To achieve the chillest radio ads, the announcers waded into ice plunges to read Coors Light radio ad scripts and the results were refreshingly chill.

AI plays a heavy role in the new service as well, beyond ad script generation. CapCut for Business also allows marketers to access AI-generated presenters who can show off a company’s products ...

Artistically created radio ads employ a variety of art forms, including script writing, music, sound effects and voice talent, to create visual pictures and bring an ad to life.

Pharmaceutical ad spend on traditional over-the-air radio is soaring as the industry discovers the cheaper option for winning reach.

Budget New Zealand telecom company Skinny has won the Radio & Audio Grand Prix at Cannes for its “Phone It In” campaign. “Phone It In” featured radio ad scripts printed on long-form out-of ...

Newly released data suggests that the U.S. radio industry could be on track to record its worst annual drop in ad revenue in decades.