Sponsors have not always flocked to women's sport, or targeted female fans, but they are now realising the potential of reaching women, and embracing femininity in sport.

Rihanna's Fenty Beauty empire just expanded into new territory - women's professional basketball. According to NBC Sports, ...

Story by Grit, goals and glam: How beauty brands are making up for lost time and tapping into women’s sports Asli Pelit Wed, Aug 13, 2025 · 7 min read ...

From scrums to serums, the rugby industry is getting a glow-up thanks to nail sponsorships and open conversations surrounding ...